Fundamentals of Digital Marketing

Module Overview

Data available confirms the necessity for businesses to be present, to be relevant, and to be heard online, especially on social media platforms. If this is where the customers are, it is where the businesses should be. Digital marketing is thought to be expensive, time-consuming, and difficult, whereas social media is thought to be easy since we use it daily to handle our personal accounts. This is where businesses get it wrong. This Course will change the way digital marketing is done at the Organization to maximize its returns and at the same time, optimize resources spent on it. Unlike other courses that teach participants how to set up and run a fan page, this course focuses on business aspects – marketing, selling, branding, ads, strategies, for without them a business has no business on the digital platform. Participants will learn imperative business concepts, effective management skills, lead generation strategies, and creative content creation.

Learning Objectives

• List the several key areas of digital marketing

• Create their digital marketing strategy with inclusion of sales, marketing and branding techniques

• Identify and Connect with their target audience

• Attract more prospects through advertisements

• Create contents that will excite and engage audience

Who Should Attend?

• Business Owners

• Social Media Managers

• Sales & Marketing Executives

• Content Creators

• Freelancers

Course Outline

Module 1: The Exciting World of Digital Marketing

Module 2: Key Marketing & Branding Strategies

Module 3: Content Marketing That Works

Module 4: Preparing for FB and Google Ad

Activity: Case Studies

Download the course outline here

Click here to register