AI Tools for Content Creation and Digital Branding

Programme Overview

This hands-on course shows how anyone — even without design experience — can use AI to create attractive digital content. Participants will learn to design social media posts, writOe engaging captions, and plan simple online branding strategies using AI-powered tools like Canva, ChatGPT, and CapCut. Ideal for homemakers, retirees, and small business owners who want to promote their products or personal brand.

Learning Outcome 

By the end of this program, participants will be able to:

✅ Create attractive, brand-consistent visuals and messages
✅ Develop a simple digital brand kit and posting plan

✅ Learn to design visuals and write captions using AI tools.
✅ Build your personal or business brand identity online.
✅ Create a week’s worth of ready-to-post content using AI support.

Targeted participants

• Solo creators, small businesses, community pages, newcomers to branding, homemakers, retirees, Content creators looking to increase their output and efficiency
• Digital marketing professionals looking to ramp up their content efforts
• Writers, journalists, and bloggers curious about adding AI to their toolkits

Pre-requisite Skills Required

• Comfortable using a computer or smartphone
• Active social media user (Facebook, Instagram, TikTok, or LinkedIn) preferred
• No design or marketing background required

Training Modules

🧠Theoretical Modules:
Learners explore digital branding basics — understanding audience, message consistency, and ethical content creation. They’ll learn how AI is transforming marketing and creativity.

✋Practical / Hands-On Modules:
Hands-on use of Canva, ChatGPT, and CapCut to produce real posts, visuals, and short videos. Participants learn how to build consistent brand visuals and messaging for social media.

🎯Mini Project:
Each participant will create a Personal Brand Kit — a logo, colour palette, slogan, and three AI-designed social media posts to represent their personal or business brand.

 Tools & Platforms Used

• Canva (Magic Write, Text-to-Image) – for visual content creation
• ChatGPT / Gemini – for captions, ad copy, and idea generation
• CapCut – for basic AI-assisted video creation and subtitles
• Adobe Firefly (optional) – for professional AI-based image generation

📩Register now

Start creating your digital brand with AI-powered content.

[Download the course outline here]